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Publishing • Production • Communications
  • Grant McLachlan

NAG exposes naked truth on Rodney roads

I was introduced to Maurie Purdy whilst having a beer with mates at our local. He discovered my background and asked for some input for a Northern Action Group billboard campaign.


Well, a few beers later, we'd come up with a dozen ideas, which was later narrowed down to the first two in the campaign.


Here is the second instalment that we erected. Mahurangi Matters ran the story. While we were erecting the billboard, one passing motorist was distracted by the imagery of the billboard and was involved in a nose-to-tail car crash. Fortunately no damage or injury resulted.



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